No. 10: Full Confidence
Sleepy Boy Studios Ltd
Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.
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Source: Apple public App Store page · Publicly visible items only · Checked Aug 5, 2026
About No. 10: Full ConfidenceStorefront description supplied by Apple.
Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.
A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.
Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.
Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.
FEATURES
- 300+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- General elections, second terms and escalating instability
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
- Optional Special Adviser Pack with impact previews, longer timer, crisis log and post-crisis briefings
THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.
HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe.
A work of satire. All characters, crises, and political parties are entirely fictional. Any resemblance to actual governance is purely coincidental.
Terms: https://sleepyboystudios.com/terms
Frequently asked questions
Quick answers based on the latest observed App Store data.
How much does No. 10: Full Confidence cost in United States?
The latest observed download price is $2.99. Open the official App Store link to confirm the current checkout price.
Does No. 10: Full Confidence have in-app purchases?
Apple's public page currently shows 1 purchase items in this storefront. The public list may be incomplete.
Can the price differ by country?
Yes. App Store prices can vary by storefront, currency, taxes, and developer pricing. We currently have 3 regional observations.