Pure Camera App

A few things you can do with Pure…

Camera-only mode

No sign-up required. Capture and save directly to your Apple Photos—everything stays local.

True full-screen capture

Shoot at the exact size of your screen, every pixel, on any device. Nothing gets in the way, not even the status bar.

Seamless shutter button that “just works”

Tap to snap a photo, or press and hold to record video. When you let go, your capture is ready to preview instantly—simple, seamless, and natural.

Slide to zoom while recording

Keep rolling while you zoom. Just move your thumb to smoothly zoom in or out without missing the moment.

Switch cameras mid-recording

Go from front to back (or back to front) without stopping the video. Your moment keeps flowing without interruption.

Edit before you save

Add text, drawings, or stickers right after you capture—on photos and videos. Keep it simple, then save or share.

Auto QR code detection

Point your camera at any QR code, and Pure directs you to your destination, automatically.

Save only what you want

Keep or delete with a single tap. No extra confirmations, no “recently deleted” folder—your gallery stays exactly how you want it.

Press and hold to record instantly

Video starts the moment you hold the shutter. Quick, responsive, and always ready.

Light & Dark Mode Support

Pure adapts to your device’s appearance. Bright and clean in light mode, easy on the eyes in dark mode—always natural.

Your memories, private and secure

With premium, your photos and videos are stored safely in your own private cloud, never shared or sold. Your memories belong only to you.

No Ads. No Algorithms.

Just a camera experience that focuses on the moment.