60% | Asian Fashion Store

DIG IT! Find your unique fashion here and nowhere else.

▼What is 60%?

60% (Sixty Percent) is a global fashion store that exclusively features brands from Asia. Targeting teenagers and young adults in their 20s, it offers more than 2,500 brands and over 200,000 items from more than 10 Asian countries, including Korea, China, Taiwan, Thailand, and Indonesia, as of August 2025. The store has areas categorized by taste or category, offering a wide range of fashion needs from street brands to casual, designer, and lifestyle brands.

▼Features of 60%

□ Carries many brands that are making their debut in Japan and available only here

□ More than 2,500 brands, all authentic

□ Over 500,000 monthly users

□ Popular especially among Generation Z, with over 400,000 total followers on social media

▼ Benefits of shopping at 60%

□ Direct contracts with brands/stores ensure 100% authentic products at local prices

□ Reliable customer support in Japanese, with responses within 24 hours

□ Delivery responsibility until the customer receives the product, in collaboration with delivery companies (Sagawa, Yamato, etc.)

▼ Brands & Shops Handled

ASCLO, KIRSH, NIEEH, Raucohouse, mahagrid, Odd Studio, ANGLAN, MCnCHIPs, P:ReinSein, GRAFFITIONMIND, SINOON, NEIKIDNIS, LIBERAIDORS, XLARGE, LUVISTRUE, NIEEH, JUST LOVER, BEIDELLI, NONCODE, VARZAR, WaiKei, ROLAROLA, Hei, A NOTHING, ROMANTIC CROWN, ANOTHER YOUTH, and more, handling over 2,500 brands.

▼ Features of the 60% App

□ Item Search

Search for items you're interested in from over 200,000 items in various ways, including by brand/shop, category, gender, and price range, with options to sort by popularity, new arrivals, and price!

□ Save Items, Brands, & Shops

Add your favorite items, brands, and shops to your favorites to revisit them anytime!

□ Explore by Coordinate

Check out the latest trends and local Korean coordinates. Find trends quickly by exploring size and style through coordinates!

□ Notifications for Campaigns and Sales

Receive push notifications for campaign news and special sale information, with early access to time sales!

□ Various Payment Methods

Credit card, convenience store payment, pay later (paidy), Amazon Pay, PayPay, and more.

□ Check Order Status

Immediately check the status of your orders from your purchase history!

We plan to add many more new features in the future!

▼ Official SNS

Instagram: https://www.instagram.com/sixtypercent_official/

Twitter: https://twitter.com/60_sixtypercent

YouTube: https://www.youtube.com/channel/UCDt0xkADxmbeqchXZXeB-OQ

TikTok: https://www.tiktok.com/@sixtypercent_60

※The app is free to use.