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Original AppPriceData study

How Much Do App Store Top 100 Rankings Move? A 10-Market 2026 Study

Across a fixed 14-day benchmark of complete iOS Top Free Top 100 snapshots in 10 App Store storefronts, median day-to-day movement ranged from 3 to 7 positions, 90th-percentile movement from 12 to 27 positions, and observed Top 100 exit rates from 4.46% to 14.92%.

Observed
Aug 23, 2026 โ€“ Sep 5, 2026
Generated
Sep 12, 2026
Evidence query
research.ranking-volatility-analysis.v1
Reproducible evidence

How this result was produced

This descriptive study uses the pre-frozen 10-storefront iOS Top Free benchmark and only complete daily Top 100 snapshots from the fixed 14-day observation window.

Query ID
research.ranking-volatility-analysis.v1
Source tables
app_chart_snapshots

Apply the frozen ranking-volatility protocol to complete daily iOS Top Free Top 100 snapshots, then report each storefront independently using adjacent-day movement, Top 100 exits, re-entry, unique-App, and continuing-App measures without a composite score or cross-market ranking.

  1. Use only the frozen storefront cohort: US, GB, JP, KR, DE, FR, ES, CN, TW, and IN; platform iOS; chart Top Free; overall chart with no genre filter.
  2. Require every storefront/date from 2026-08-23 through 2026-09-05 to contain exactly 100 rows, 100 distinct ranks, 100 distinct App IDs, and the complete rank range 1 through 100 before running the analysis.
  3. For Apps present in two adjacent complete snapshots, calculate the absolute day-to-day rank difference and summarize the median, 75th, 90th, and 95th percentiles separately for each storefront.
  4. Count a Top 100 exit when an App is present on one complete day and absent from the next complete day; divide exit events by the fixed 1,300 possible app-day transition slots per storefront.
  5. Count a re-entry when an App is observed, is absent for at least one later complete snapshot, and is then observed again within the fixed window.
  6. Report storefronts in the frozen protocol order. Do not create a composite volatility score or rank markets against one another.
Evidence table

Observed results

Every row links back to the underlying AppPriceData evidence used in the study.

Download compact study CSVCitation-ready per-storefront results with the frozen observation window, query ID, source table, methodology, and AppPriceData ranking evidence URLs embedded in every row.
StorefrontMedian moveP75 moveP90 moveP95 moveExit eventsExit rate (%)Re-entry eventsRe-entering AppsUnique AppsContinuing comparisonsEvidence
United States (US)5.51120301168.9262491541,184US iOS Top Free rankings โ†’
United Kingdom (GB)5122129117957461601,183GB iOS Top Free rankings โ†’
Japan (JP)716273715311.7775571781,147JP iOS Top Free rankings โ†’
South Korea (KR)715273419414.9294712001,106KR iOS Top Free rankings โ†’
Germany (DE)613263513310.2365491681,167DE iOS Top Free rankings โ†’
France (FR)614.2527.53714411.0862491821,156FR iOS Top Free rankings โ†’
Spain (ES)612222913910.6978551611,161ES iOS Top Free rankings โ†’
China mainland (CN)361217584.4623221351,242CN iOS Top Free rankings โ†’
Taiwan (TW)614263819214.7783692091,108TW iOS Top Free rankings โ†’
India (IN)5111824.45886.7743311451,212IN iOS Top Free rankings โ†’
Limitations and corrections

What this study does not claim

  • The 10 storefronts are a fixed benchmark sample, not a claim about every App Store country, category, platform, or chart.
  • One complete snapshot per UTC day measures daily observed rank movement; it does not capture intraday movement between snapshots.
  • A Top 100 exit means an App is absent from the next observed Top 100. It does not mean the App became unavailable from the App Store.
  • Rank movement, exit, and re-entry are not estimates of downloads, revenue, demand, quality, or causal effects.
  • Public ranking links show inspectable AppPriceData ranking surfaces and can continue to update. Reproducibility of this study is bounded by the frozen protocol, committed evidence query, fixed observation dates, and the stored historical snapshots used to generate this summary.
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